wuppertal konferenz

Inside account management

Your target:

Acquisition of new clients for your explanation-intensive and complex solutions, services and products – with defined target group companies forming the basis for this; continual development of a sales pipeline; plannable sales volumes; further development (sales stage development) of sales opportunities; shortening of the sales cycle. 

 

Our solution:

  • Development of long-term relationships to new clients
  • Breakdown of decision-making structures
  • Determining and addressing all persons involved in the decision-making process at a target client  
  • Development of potential across the entire sales cycle
  • Establishing the existing “actual” situations at a company (business processes, IT profile, PAIN/GAIN scenarios)
  • Generating theme-relevant demand on the basis of the “actual” situation established
  • Clarification of benefits and value added as well as differentiation to competitors
  • Development of potential, bidirectional “coupling”
  • Generation of sales opportunities that satisfy the BANT criteria (budget, authority, need, time)
  • Account manager – establishment of valid pipeline values
  • “Extended workbench” of the account manager in the sales stage development with the target: “WIN”